Life Is Sound

019 | Unlocking the Power of Your Inner Voice w/ Danny Birch

May 22, 2023 Episode 19
Life Is Sound
019 | Unlocking the Power of Your Inner Voice w/ Danny Birch
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Show Notes Transcript Chapter Markers

Our guest on today's episode is Danny Birch, a tattoo artist turned coach, teaching people everything he knows about the art form known as the tattoo. 

This episode highlights the importance of having an open mindset when it comes to learning. No matter what stage you're at on your journey, there is always more to learn and be open to. The importance of listening to your inner voice and channeling it for the greater good of your life and others around you.  I really enjoyed this conversation with Danny and hearing how his perspective and mindset keeps him pushing forward as well as helping to push others forward on their own journey's.

What we discussed in this episode

  • Personal Branding
  • Learning to Adapt and Grow
  • Reflections on a Decade of Tattooing
  • Finding Your Passion and Purpose
  • The Power of Positive Thinking
  • Therapy
  • Navigating a Diagnosis of Skin Cancer
  • Reframing Negative Experiences and Empowering Positive Mindsets
  • The Power of Language
  • Reframing Negative Self-Talk
  • Listening to Your Gut
  • Benefits of Connecting and Seeking Mentorship
  • Benefits of Coaching 
  • Finding Success Through Listening to Your Inner Voice


Episode Links

Danny's Instagram

Danny's Website

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James:

Life is good. Life is sound. Hello. Good people and welcome back to Life and Sound. Today I've got a guest with me that you reached out to me on Instagram and it was just instant respect because I was really battling with the visual side of this podcast and how to brand it and move forward with it. And then initially it was black and white and I was like, oh. When I'm with people, people are commenting on the color of the room and how much they like the vibe, and I'm like, The viewers, and obviously listeners aren't gonna see it, but the viewers aren't really kept like getting the full vision of, of what this thing is, the vibe of when we're here. And today's guest reached out to me and he said, I love what you're doing. Have you thought about, you know, changing it to color? And he's a tattoo artist, so instantly he was like, the universe just provided me with the answers that I needed. And then we just started getting into a conversation and I was like, come and be a guest on the show. So today we've got Danny Birch, who is a tattoo artist. So if you wanna introduce yourself to the listeners who you are in your world, and then we'll jump into it. Yeah.

Danny:

Well, hello everyone. Danny Birch, as you said, tattoo artist for 13 years this year. A studio owner and recent, more recently a coach. Coaching people, the more so the non-technical aspects of what it takes to be a, an extraordinary and professional tattoo artist over a long, long career. And yeah, I did reach out to you and you're not the first person who I reach out to to just say stuff cuz I get these I see something, I think I've gotta say something now. Yeah, I thought about it and I need to say something and thankfully you took it pretty well. Cause some people just think I'm a bit of a dick with it. Yeah. But I, I won't be able to sleep if I'm laying bed thinking, oh, there's something really big there. Holding that guy back. And I did like what you said in the podcast, you, a few of my friends have been on and I thought, I need to just intervene here. Look. Cause my I loved what you were saying. But my endorphins were not spiked. Yeah. By the visuals and yeah, and some, I've got an online coach as well and, and I fell for the same thing where I thought black and gray really cause art house. It makes me look really sort of dramatic and edgy and stuff, but, It just doesn't feed into that attention economy that we're in. Yeah. On Instagram where you need to see colors and bright things and get people's hand offs spiked straight away. So yeah, thanks for taking it. All right. And it worked out well. You invited me on the podcast, so that's a

James:

pleasure. Pleasure to be. That's, that's what I'm hoping for as well. You know, connections. I just think I'm very much like that. I would easily reach out to someone with an opinion. And you hope that it is received well. Mm-hmm. But I think as we started chatting, it was like, oh, right, this is this. This is gonna be a guest. Yeah. And I can just tell we've probably got those open mindsets and you know, you're saying you're in a coaching background, so you've got that confidence to reach out to people and just say, Hey, have you thought about this? And that's what we all need to be a bit more open to in life, I think, because it's easier to be stuck in our egos. Hmm. Oh well you said color. No, I'm gonna keep it black and white now cuz this is what I thought it should have been initially. But it, it's the little signs from, you know, people and the universe. Yeah. It's like, all right, thank you. Appreciate it. So it's just keeping that open mindset and. I really appreciate you reaching out and you know, when you start in adventure and obviously I come onto your Instagram and I can see, I'm like, whoa, this guy is like really branding things strongly. So that stuck out to me as well. And that's you know, another thing that I've been focusing on. And when we sit back and open our minds, we can learn a lot from each other. No matter what stage you're at. Someone might be here, someone might be there. You can just always just open your mind a bit more and, and just learn

Danny:

from people. Yeah. I think more so now people are are on a personal branding journey. Mm-hmm. And even if someone's just two steps ahead, it is helpful to just get that tap on the shoulder to say, look, have you tried it like this? I've noticed this, I've noticed this. Yeah. And what you said there about ego is, is important because I, I've heard this example used before, like, if, if Mike Tyson taught you how to throw a left hook, he wouldn't. If you wouldn't snub him cuz of your ego, would you? You've go away. That's Mike Tyson. He knows I to throw a left up. Yeah. So if somebody even a month ahead of me taps me in the shoulder and says, you know you're doing that wrong, don't you could do with it like this? I'm like, okay. Yeah. And if you are on a personal branding journey, the best advice I can give to anybody is that you are gonna create the best piece of content that day. You need to be fully prepared for someone to tap you on the shoulder and say, that's not good enough. It needs to change. Yeah. And whether that be somebody reaches out. Or an online coach that you've got, or the fact that it doesn't get any engagement whatsoever, there's something amiss there. Yeah. And be prepared to have to change and fix it. There's some, I've been on a personal branding journey for, it's been about eight months now. And you said, my Instagram looks great, go back eight months. No, it doesn't. It looks terrible. I, I often go back and I'll screenshot that and then come back to the beginning and screenshot that again and put next to each other and just go, wow, that's, that's insane. That's such a difference. That's

James:

what you sent to me as well. You sent me the screenshots and you're like, look at the differences. You know, black and white color, which jumps out to you more.

Danny:

And I was like, which, which hits you in the got nice, the color, these colors, color schemes great. Yeah. Don't hide it. Boost the contrast of everything. You know, that's what you do. You're feeding algorithms these days. Yeah. Which is Which is a difficult task cause they change. But yeah. When you, when you're on a personal branding journey, the, the main thing that I've learned is that you've gotta be prepared to just exponentially grow every day. Yeah. And that includes being wrong a lot of the time. A lot of the time. And it hurts and sometimes it hurts more than other. There's been times over the last eight months where I've literally been sat with my head in my hands because my ego, my persona, my. Entire life experience up to that point has just taken a. A hit a massive hit. And as long as you can sit there and go, I'm wrong for a reason because I've been doing it wrong up to this point, and now is the time when I'm gonna change and do it better from now on. Mm-hmm. I've got a, the, the best example I can give you this was I was building my first online course, right? So I videoed it, got all the audio right, got all the videos right, got everything right. I'm like, cool. Scripted it. Bullet points. I'm gonna just say all these things now. You just tell me what to say. I'm gonna re reel off all these things that I think I know cause I've got loads of experience in this game. Hire a camera man. Got all the audio right and everything dressed sharp. New top from Zara. Ready to go. Right? And then soon as we hit roll, my business partner stood behind the camera with the bullet points and says, alright, talk about this one. So we'll talk about it. Alright, talk about this one now. Okay. Okay. Talk about it. We burnt through a full video course in about eight minutes, and I thought that is not valuable to anybody. Mm-hmm. And he pulled me to one side behind the cameraman's back and said, We can't do this. We've, we've messed up here. I thought it was capable of just spitballing this video course. Mm-hmm. Because I've done camera work before and it felt all right. I was able to just on, fly on the wall, just walk around my studio and say things, and it was entertaining. But what I learned that day is that, This is a massive step up doing a video course, which is people have to pay for. It has value, so it has to have an equal amount of professionalism added to it. So I had to go to the cameraman and send him on. I'm really sorry. I've made a massive mistake by hiring you too soon. You're gonna have to go. And then I sat upstairs with my head in my hands for about 45 minutes thinking. What a massive, valuable lesson I've just learned there. Mm-hmm. And we went back to the beginning and scripted the whole thing and stuck it in our teleprompter, which took about two months. Yeah. That was a, that was the biggest hit at it I took recently when personal ran and stuff like that is that we've just got to be more professional and and more prepared all the time. Yeah. But what I'm saying in that is that when you learn those lessons in your growth of your personal brand, you gotta be. Prepare to take that hit, take it on the chin

James:

and just keep going. Yeah. Because it's just being open to the change and like you said, being, being wronged at times and algorithms are changing all the time. Mm-hmm. So you can't just be like fixed in this one-dimensional mindset where it's like, this is my brand, this is what I do. Like you said, it's all engagement and figuring stuff out. And I'm trying to see it a bit more like a game. And it can be, you know, the, the world that we live in, numbers and likes, you know, you post something, you're like, oh, Danny dropped a gem there, post it. So what, why is that one not connected? Mm-hmm. Like, you don't understand it, but like you said, there's something not clicking, whether it's an algorithm, attention span, whatever it is. And it's us having to constantly be like, right, how can I better this? And. When you sent me those screenshots, I went back to my older, you know, videos and I just looked at, I think I posted one, I was about to post a, a color version of the podcast and I looked at it and I looked back, I was like, oh, this looks so old now. It was like two weeks before. Yeah. So I think it is being open to those changes and you know, the world that we're in, the content creation and just thank you to someone like yourself, you know, reaching out to people and just giving people the nudge cuz it's, it's needed and. What got you to this point where? You're on, on a coaching journey, like you've, you've obviously put a lot of working with what you do, and you're an artist, like you're a type artist. And that's another difficult thing if you're on social media, not just sharing you Danny, but your art as well. You might have been like, oh, that tattoo was perfect, and you share it and something doesn't connect with the video, like there's an artist inside you going, why? Yeah. So how did you arrive at this point? Sis

Danny:

want recognition, right? Yeah, yeah. Whether it's, whether it's a picture up on the wall of a gallery where people can stare at it. Or whether it's likes Yeah. Or whether it's comments to artists Want recognition. Yeah. I was a tattoo artist for 12 years before deciding to go down the coaching and mentoring route. Yeah. And what happened was, I got to a point with tattooing where I hit a ceiling, I was doing great tattoos, ev ev every day. Loved it. My clients were great. Loved it, loved my studio. It was exactly the way I wanted it, but deeper than being a tattoo artist, deeper than being a musician. Mm-hmm. You're a creative, aren't you? Yeah. At a core, you're a creative. Whether you create a podcast in a day, whether you create some music in a day, whether you create a tattoo or whether you create an awesome Instagram reel, you have to just create something. Yeah. Day. So true. And I felt like I was just creating a very sort of, Linear thing every day. I was doing a good tattoo every day and after so long I was doing just a good tattoo every day. Just a good tattoo every day. No disrespect to the clients and, and the different tattoos that they were, but maybe like, I've got examples, an electrician who just end up doing six months of lights, which is, you might just get sick of that. Mm-hmm. You've done the best job you can possibly do and everybody knows he can put some light switches up that back. Best light switches in

James:

the world.

Danny:

But as a creative, I needed something else. Yeah. And what happened was I, I'd thought I'd hit a ceiling with tattooing, so I started to look elsewhere. C B D started kicking off. I had an opportunity to get into that, which I did. And that did really, really well. We got into the healing space or we developed a skincare brand that was for healing tattoos. Oh, amazing. So and went really, really well. We almost got it in River Island. Wow. And then Covid came along and kind of messed all that up, but for a reason, you know? Cause it's not what was supposed to be doing, it wasn't my mission. Yeah. But because I'd hit the ceiling with tattoo and I started going down this one and this one, like, you know, the analogy of a guy in a cave like digging that way and going, ah, no, it's, that's not the way out. I'll dig this way for a bit. And No, that's not the way out. I'll dig this way for a bit. And then not actually getting out. That's exactly what's been happening for a couple of years now. I'm gonna chase this. I'm gonna chase this. I'm gonna chase this right? I ended up with five skincare companies, a C B D company, a tattoo studio, and a tattoo career, and it all just sort of collapsed on itself. Mm-hmm. It's like none of these are getting anywhere, and I've got no joy nor passion for any of them individually. I've just been trying to chase all these shiny things. Yeah. But then more recently I was encouraged by an online coach and a trip to Portugal that I went on where I met at some very wealthy people trying to get into their psyches to say, how, how have you got to where you are? And they were like, we found something we were good at, and we just bit down hard and stuck to that one thing. And I came home from that trip and as well as the online coaching and the support there that I got, realizing. What am I doing with all these things? Do I really care about moisturizing dogs' paws? No. Do I really care about eczema and babies? No, I don't. Do I really care about CBD B d? No, I don't. But I've been put on this planet to create and create art and tattoos, and when I sat and thought about it, I thought I'm good at it. I've trained nine apprentices. I'm on my 10th. That's amazing. In, in. In 10 years of, of business tattooing 13, but in the business 10 years and trying 10 to 10 apprentices. Yeah. So there's clearly something there that I've got a passion for and then that I've been put on this earth to do. So I decided to very abruptly cut everything, closed everything, and narrow focus on tattooing and mentoring and. And since that point, the personal brand of that has, the growth has just been exponential because I've found something that I'm good at and I'm biting down really, really hard on it. Mm-hmm. And that's the best advice I g I could give everybody. If someone was to say how to become successful at something, it's, find something that you're really, really good at. Bite down hard, and then become obsessed with the success of that thing. Yeah. Compassionate about the success of that thing that you are really good at naturally, because you've been given something by a higher

James:

power. Like I said, you know, finding your mission, finding your purpose. I went full circle with my journeys, like started out as a musician, as a professional musician, quote unquote, you know, till like 24 had personal tragedies in my life, which knocked me off path. Had to go back and do quote unquote normal jobs, jobs that, that weren't feeding my soul. It just bringing in a bit of money and eventually ended up in a role where I'm back doing music creating, and I look back at all that time, I'm like, If I were to just pick myself up and gone, this is what you do. Mm-hmm. Just get your head down and stuck into it. Where would I be now? And it's, it's funny, like sometimes you look at the journey you go on, sometimes you have control of it. Sometimes you've gotta surrender and be like, right, I'm just gonna see how this bit unravels because a lot's going on and it's out of my control. And when you end up. But doing the same thing where you were, you know, maybe 10 years before you are like, ah, this is the thing I need to lean into. I couldn't be shown the path any clearer. And this is why I really enjoyed this as well, because I started it just as an audio podcast. No pressure, you know, just started a deep calling to do it. My dad had a big mental health breakdown last year. I've always been aware of that side of things and you know, people come to me for advice. They see me as a calm person they can share with. So I'm arriving at a point now, it's like integrating two worlds where it's like, you know, I'm a musician. Audio this stuff. Second nature to me. But like you're talking about the coaching, I've also been doing NLP and understanding language for eight years and how that impacts people. And this is why I'm enjoying this so much cuz it's sitting with someone open, honest conversation and me being able to guide conversations and people giving me feedback and it's like, right, how do I approach. This coaching side. Now integrate that with everything I know over here. This is what's resonating what you are saying as well. I'm like, ah, this is what I've done's here today. It's another reminder of the journey I'm about to embark on as well. And it's a big thing that when you're, you know, you're 13 years in and you're like, right, I've got some solid time behind me now. I'm not a new bit to this. I need to realize I've been doing this for a while. I can start to integrate all the knowledge. And help people, guide people. That's another thing. Finding your purpose is, is a huge one. And it's really exciting when you arrive there. Cuz like you said, we're just here to create. If you're a creative or you're not a creative, once you click on a path and you go, oh, I think this is it. Like you said, just go. Just go full force and just see what's possible. Because we're here for a short time, like we are really here for a short time in life and it is just, Jumping down that, that path of purpose. And I think when we briefly spoke as well, you, you kind of like hinted at the fact, you know, it's never too late to start something. So what, what was that in, in your life that got you to arrive at that point? Was it before you started tattooing, did you have talents there that you didn't quite ever step into tattooing? What, what kind of made you feel like you're probably now giving out that advice? It's never too late to

Danny:

start. Well, so what you just touched on there saying you've, you've got 13 years behind you. You considered a master at 10,000 hours, aren't you? Yeah. And what I found was that whenever someone asks me a question, I've got a studio with 10 artists in it. Whenever someone asks me a question, I always know the answer. Mm-hmm. And it's always drawn from real experiences. That's why someone should listen to me because it's, I've lived it. Yeah. I'm not li, I'm not reading out a textbook, textbooks. I'm not doing what somebody else has told me. If you ask me a question regard regarding tattooing and the tattoo business from my failures, from our wins, I've got an answer for all of it. Mm-hmm. And that generally does help people. But going back to something you just said, right, I think it's incorrect once you find your purpose and a mission to buy it down on, I think it's incorrect to think, oh, if I'd only just stuck to this thing that I'm doing now, where would I be? I think that's, that's incorrect. Yeah. Yeah. You look at any popular and brilliant movie, usually from the nineties. Probably with Hum cruise in it. He's good at something at the beginning. Mildly good at something. Then there's a tragedy. Mm. Where they go off path for a little bit and then they come back stronger. Yeah. Find their mission and bite down on it. So true. Now, what a boring movie it would be without the tragedy in the middle. Yeah. Just watching some bloke really good at something for a. An hour and a half. Yeah.

James:

Wasn't it? Oh,

Danny:

so true. Yeah. He's sick at flying jets. Yeah. Yeah. Just flying an hour, an hour and a half. Great. No, I need him to need him, him to be knocked up his access for a little bit. Yeah. Yeah. For, for contrast and for perspective. Yeah. And for growth. And that's exactly what you've done. That's exactly what I did. Yeah. I was, I was six sick at drawing in my grandma's basement. My cousin would be, Coloring coloring box in and I'd be getting blank paper and copying the pictures out the line drawings out of the coloring box. Too stubborn to call them in myself. Nah, I'm gonna draw these myself. I'm not someone else has done that. It just so happens that that's what I do for a career now. I just color in line drawings, but on skin. Yeah. Yeah. And then I was fantastic through primary school drawing. Fantastic. In school. Didn't even try. Just loved it. Messed about, got split up from my friends and I sat at the back laughing a stars in school. Then we get to college Thursday nights, pound a drink, and then that's my Tom Cruise moment where I go off access for a while because this new thing's happening. I've got a car, I'm driving into uni towns and this, that, and the other and, and partying. And that continued then for about six, seven years off access. Mm-hmm. And then I was working in a bar. And then the guy was, as the smoking band came in and CU Custom Light really dropped and he said, can you do anything with this? I heard you were good at painting at you. Cause he used to draw napkins and stuff. He said, do you wanna draw something? So we themed the bar like a beach bar, waves and palm trees, and people started coming going, who's done this? I said, me. He said, do you wanna do my kids' bedroom? Yeah. Wow. Yeah. Right. So then all of a sudden I'm now painting kids' bedrooms and I'm like, oh yeah, I'm good at art. I'm good at this. And that then led into me getting into tattooing. So one day we was in a, in a bar and my friend had an outline of a tattoo and I said, let's call that in the barrel and a pin. Let's call it in just for a laugh. And he said, do you know what? That's pretty good. He said, why don't we buy all the kit and then we'll get started and you tattoo me for free? I said, all right. And it was just another thing. Yeah, it was just another thing like, all right, yeah, let's give that a go. Called it in with some really badly, with some really cheap equipment and thought, this is not bad. This, I wonder if I could charge for this. And then next minute, I was tattooing people for 20 ac quitting in my back bedroom. Lovely. Which went to 40, to 60, to 80 to working in a studio. Taught me in my own studio, taught me in my second, my third to where I

James:

am today. I'm meeting you today. I, the energy I get is like you, you. You're doing well, like you're studying your own kind of like power. You can see that you are very driven and open as well, which I think those two things don't always come hand in hand being driven and open. You might have someone that's driven but not wanting to share the information of. Why or how. Yeah. And you know, wanting to teach and it's like there's so much available in the world, everyone can win. And people like keep this, these little nuggets of information, like if I share this with anyone, it's gonna stop me from winning on my path. So I can tell that about you already. Like you really, you know, you've got all that experience behind you and I think it's a big thing. Then when you wanna. Output that to help people, obviously to grow your own personal brand and your own business and reach new heights, that wouldn't be possible if you're just tattooing people every day. Yeah. Like you said, acknowledging the wealth of information you've gathered over the years and then want to give people that little nudge that just might need it. I think, you know, off the back of what we all experience of a pandemic, a lot of people are just still. Just under the surface struggling a little bit and they just need a little nudge. So I'm very, at the moment like throwing out compliments to people or you know, if I can see them about, to step into something, just giving them that little word of encouragement because words are powerful and we often forget that, you know, when you've got a story like yours or probably mine, it comes with experience and, and the wealth of. Was being able to give back in some way. Yeah. Well,

Danny:

firstly, people have helped me to get to where I am. Nobody's done it by themselves. Yeah. Yeah. I was self-taught, so the first person that helped me to get to where I am was the person that sold that tutorial, d v. That was really battle feba.

James:

That guy helped me. Yeah. Yeah. You forget

Danny:

about those guys. Yeah. By making that content and sticking it on a DVD and putting it on eBay, that guy helped me, and then I worked in a studio, bumped into someone. They said one thing to me. They helped me. Yeah. And then the second studio. And then the third studio. And then I went to a seminar and then I said, did a guess what? At a studio and asked somebody, how'd you do that? And then they told me they helped me. All these people. An ongoing calculation of everyone you've ever met, right? Is who I am now. Yeah. They've helped me build my tree house. Now a lot of people will build that treehouse, climb it, and pull the ladder up. Like you've just said,

James:

create great analogy and they'll create analogy.

Danny:

Someone told me that analogy. People help me even say analogies,

James:

you know? Yeah. That, that's it though, isn't it? That's the word. So

Danny:

they'll sit there and they pull the rope ladder up and they'll sit in it going, no, this is mine. Mm-hmm. And it's cause they're scared that other people are going to take something from them, I guess. Yeah. But I've always been of the opinion, look, if someone opens up near you and starts taking your custom, it's time for you to do something different. Mm. And get 'em back. Don't sit there complaining about it. Instagram's put everybody next door, doesn't it?

James:

Never create analogy.

Danny:

Yeah. Yeah. So before social media, there may have been another barber in your town. There may have been another tattoo studio, there may have been another, I dunno, pet shop. But then social media comes along and puts us all next door to each other. So we've gotta now figure out how to. Obtain and retain customers. Mm-hmm. It's up to us. Everything's our fault. Everything's our responsibility as business owners and as personal brands, you know? And I emulate what other people are doing. What are they doing that's better than me? Oh, they're giving free coffee. We're right. Well, let's give free coffee away, but then let's do something else. Let's give my cake as well. Mm. Just put the prices up 10% to cover the cost. You know, it's I, I struggle. To keep my mouth shut with things that I've just learned. Yeah. If I learn something that day, I'm straight in the group chat on the studio saying, everyone try this. I want people to do well. I guess that's just something that's just been built and that's the reason I've trained so many apprentices and it's, the reason I've gone into coaching is because I just want to see good

James:

people do well. Yeah. And it's not a, it's not a thing that everyone has and I'm, I think when you are comfortable in yourself, you're comfortable in your own skin and. And, and you're open and you've had life probably throw you some curve balls and you, it's changed your perspective. I'm very much in that place where I'm like, listen, whoever's around me, I'm, I'm trying to move in this direction, or I am moving in this direction, and if I start to move and do well, I just wanna throw some energy out to everyone else because I see you doing great things. I see you doing great things. Yeah. And I know everyone wants to do well. There's no one sat there really going, oh, I don't, I don't really wanna do well. Like, everyone wants to achieve something. And if they're stuck in that space, it's like, what's going on that you can't even ask yourself? Or, you know, if they're really, you know, maybe in a, an episode of mental health or they just can't see, you know, life beyond what their current situation is. A few questions can get someone out of that space, but I'm very much in my energy at the moment where it's like forward motion and everyone around me, I just wanna see people win. And when you, when you give that out, it feels like it just comes back to you as well. It's a really nice place to sit in and you know, you wanna do well for yourself and I wanna see all you guys win as well.

Danny:

Yeah. So the people who I've trend up over the last decade have all been good people, and that was the first thing. I know it's about 'em, that they're a nice person. They approached? Well, they were memorable. I remember them. Mm-hmm. They left a good lasting impression on me. I wanna help 'em. And some of them, I didn't have space for them. I had to go away and think, oh, someone else is gonna get them. Oh, I really want that. And I'm checking in, how you getting on? How you getting on? Is there anything I can do? And I've not even got space for them. My place. I'm like, how you getting on? Oh, no, no, no. I'm not getting it. Not getting it. And I know what it's like. Yeah. Especially in tattooing. Mm. To try and get that opportunity is very difficult, which is why I had to teach myself too many nos. And, and then eventually light up. Just come in. Just hang around and before you know it, they're full-time. Yeah. Make it happen. Yeah. And like you said, it does feel good. That giving feels good. You hear it all the time, don't you? To receive love. You've gotta give it. That's what I've done with all these people. I've just trying to said, look, there's everything I know. Tell me what you know now, what you wanna know, and I'll tell you everything Anna. Yeah, there you GOs all there, you do with it and you as you wish. And some of them have took it and stayed on board. Some of them have took it and just not been in the right place to receive that kind of information. Mm-hmm. Some people, some of them have took it wrong. Some of them have took it as paranoia, like, why is this person trying to tell me things? What's, what's the ulterior motive? Yeah. Yeah. And gone paranoid about it. So I've really done that. And but there's Something really important. I learned a few years ago, so I was forced to go and get therapy by someone who was in my studio. Right. Turns out they had a really bad drug problem. I found out later on, cause I couldn't get wrap my head around why they were so paranoid all the time down to the point where I gave 'em a barber recommendation and they didn't go cause they thought I was stitching them up. Wow. That paranoid Right. Okay. Yeah. Some people are in that head space. Mm-hmm. I don't understand it, but they're So this person. Betrayed me so badly that I had to go and get therapy, right? Because I was grinding my teeth for like two or three weeks. I really wanted to, I felt violent towards him. I thought, this is not a place to where I wanna be. And my customer was looking at me. He said, you okay? And he could see that was grinding my teeth. My cheek was moving. And I said, do you know what? Do you know what, mate? I'm not, I'm not okay now. I said, I'm really wound up. This thing's happened and it's, it's stuck with me. I can't sleep. And he said, and he just so happened, as you say, the universe provides. He said, you know, my dad's a, a counselor. He is retired, he's in his seventies, but he said he's one of the best around. He said I'll ring him. You'll go and see him tonight. And I'm like, okay, amazing. And I went that night. I just, I've never been therapy, never seen a counselor, nothing. Never believed in it. I don't need anything. I'm fine. And cause of this, cause I was so angry, I thought, I've gotta go and see this guy. So I went and saw him. And he said one thing in that hour, said a few things, got to know me a little bit. He said one thing in that hour that changed my life forever. He said, you've got a gift for giving and sharing your knowledge and you wanna help people. I can tell, he said, but if you stop sharing just because one person's betrayed, you think of how many people are gonna miss out on that gift in the future. Mm-hmm. And just so happens, I've bumped into that person that wow me up the day after, the day after. I've not seen him for months, and I bumped from the day after and felt nothing. Nothing, no anger, no nothing. I just smiled. They looked at me and put their head down. I just smiled and cracked on and went. Got back to training people.

James:

These coincidences are like a cosmic joke sometimes. Jokes. It's like you go to therapy and then the universe goes, all right, you think you, you think you let me know whether you've dealt with this. There's the person, and if it's, oh, no emotion, I'm calm, and it's like, well done. Progress. Now move forward into your purpose and you know, it's really easy to get hung up on these things. And that's what I wanted to ask as well. The days that you as a human just are just having a really shit day, it's just a really bad day for whatever reason, and you've gotta spend eight hours straight on someone's tattoo that you, you can't afford to make mistakes. No. Like in your world, it's like, you know, you can't just, you know, attention off for a second. How do you handle those days where you know your mental health might be a bit low, something happened on the way to work or whatever. How do you handle those days where you've gotta not only sit with someone for eight hours, you've gotta have physical contact and. Probably engage in conversation to make them feel comfortable and them feel safe and make them feel, you know, if someone's round you back, I, I've had it recently having a couple of small tattoos and I'm like, ah, is he doing a good job? I don't know what's going on. So you've gotta like look after somebody else's anxieties. How do you handle those days? So

Danny:

when you're tattooing someone, you gotta leave any problems you are having at the door because you owe it to your customer and their journey. Because you're implanting the memories of that experience under their skin forever. And if they come in and they see that I'm a little bit off what they're gonna remember for the rest of their life when they look at that tattoo. Yeah. So true. Well that was great, but it was late and it was a bit moody. That can't happen. Yeah. That cannot happen ever. Last year ended up with skin cancer. Right. This is like probably the most extreme version of this Right. End up with skin cancer. But on the runup to having this surgery, I was still tattooing people and still loads of things going on. In my mind, I'm thinking, what's the rest of my year gonna look like? I've gotta have this lump cut out on me and stuff like that. Mm-hmm. Still tattooing people and you've gotta just leave it at the door. No matter what's going on, just leave it at the door. Yeah, those,

James:

those things, you know, even like you said, life throwing you huge curve balls and then you've literally gotta go in. Right. Leave that outside. I'll pick that up when you know, I'm done, done on this tattoo or dealing with this person. Yeah, they're, they're not easy things to, to navigate and there's a fine balance in there that's leaving it at the door. And then also making sure we're picking it back up and we're not ignoring it. You know, when we are done in that professional workspace. Cuz I feel like a lot of us can hide from things. You know, someone might start drinking a bit more, doing drugs a bit more. What was it like when you found out that news of, you know, having a diagnosis of that, you know, people probably don't ever think they're gonna hear. How did that like sit and land with you?

Danny:

Well, I knew there was something going on in my leg there and I was one of those unfortunate people that over covid. Just got misdiagnosed and shoved off, and it took 18 months to get this thing removed. So it was going on for quite a while, and I just sort of got used to it. But it was the day that I went to the Christi Hospital and the woman said to me, I said, all right, I've just got this lump. You're gonna get it off. And Royal good. She went, no, you've got skin cancer now. And instantly I'm just, I'm just completely overwhelmed. I'm thinking, wow, I thought I was here and now I'm here. And then for that day, I would say that me fell off a little bit and I had to just process that. But the next day I was back in work. Yeah, straight to it. Straight to it. What else are you gonna do? What choice have you got? Just sit at home and just wallow in it. No, I'll think about it on the way in. I'll stand at the door. My customers inside waiting to greet me, not their problem. Suck it up and get on with it because what choice have you got? Yeah, you gonna. Talk to everybody about it. I believe by talking about your, your problems all the time to everybody, it just makes 'em worse. Mm-hmm. If I'd have sat and just winged about that to every client for the, the la the three months that it was going through, it, it wouldn't have been a great experience for them. Would it? And it would've made it worse for me. Yeah. So it was just, let's put it to the back of your mind. Oh yeah, I've got this thing that's a bit mad and they're all out, God, what, what you doing? Mm-hmm. Yeah, I've got that. But it's fine. Let's talk about

James:

you. And how's that? How's that kind of like shaped your mindset now and, and you know, moving, what stage are you at with that and how's it impacted your life and how, you know, perspectives and how you're, you're trying to move forward?

Danny:

Now? I don't like to give power to that thing that happened to me. I had skin cancer, they removed it. And as far as I'm concerned, it's over. Mm-hmm. I don't I'm doing it on this podcast now, but I don't like often say to people I had skin cancer. I just don't talk about it. If I go for a massage or something, I'm saying, please don't touch that. Cause it feels a bit weird on my leg there. Yeah. Oh, what was it? That's just surgery. It was surgery. It wasn't cancer. I'm not giving it that power anymore. Mm-hmm. Because it doesn't matter. I'm still there. I'm still good. Yeah. I've listen, when you go in the waiting room at that hospital and you walk out every day, I walked out, I looked up and went, oh, thank God I'm not one of them still sitting there. Yeah, so I, I'm just, I just don't wanna, I just don't wanna hang around anymore. Yeah. I, I try not to talk about it too much cause I think it gives it power and that the inside, I feel like if I give it power, it might come back.

James:

I agree. Yeah. I relate to that with, with my back. You know, when I started this podcast, my back was in a really bad way. I couldn't really walk. I was crawling from the bed to the toilet. That went on for quite a while, the worst it's ever been, as it slowly eased off. And I got back to a place like today and pretty much. No pain. One one 2% pain. Like the awareness isn't even there with it. People say, how's your back? It's so easy to go, oh, you know, yeah. It's a, it's a bit better now. It's you know, it was really bad, but it's like, it's fine because I'm telling my back that you are strong. I'm using my words and my mindset to, to, you know, hack that part of my body. If there's weakness there. Well you focus on it too much. Like you said, you're giving it power. Yeah. You are telling it. You're welc, you're inviting it in a way. That's my belief. You're inviting it back into your system. So I really resonate with that cuz it's something I've been really focusing on. You know, if someone says, how you doing? I'm good. Yeah, I'm, I'm really good. You know, I've got

Danny:

a saying for that. I'm really good. People say it just off the cuff, don't they? How you doing? You're right. Instead of Hello? Yeah, and I've just got a saying it. Say I'm, oh, they say, how are you? I said, I'm good. Always no matter

James:

what. Yeah. These are powerful. These are spells, this is what people forget. Words are spells, this is why we call it spelling. Yeah. And what do most of us say? Oh, I'm not bad. You're not bad. It's on a negative perspective of language. So when you, when you say, I'm good, I'm good, no matter what. You're reinforcing your, the way you move through life as an individual and you are also reshaping your own mind because your mind is programmed via language. Two things, language, and what we see symbolism, that's the quickest way into the subconscious, so, You know, this is why branding works. This is why adverts works. Someone shows you a logo with a slogan. It deepen your system. They show you that for five years, that brand's a part of you. Mm-hmm. And this is what we need to understand, you know, hacking our own minds, the words we say to ourselves, and I'm Great. Life's going really good. Yeah. Yeah. You're inviting more of that and your brain goes, oh, you've been saying this for a while. Plant it in. Yeah. And create in. And now you are somebody that moves through life when something comes at you. Like, I'm good. I've got this. I can handle it

Danny:

instead of casting bad spells all the time. Yeah. Cause that is the same

James:

effect. Yeah. It's the power of language. You know, I've, I've been to those places where there's a lot of negative self-talk. I know what that path looks like. I know where it takes me. I know where it leaves me. It just takes you to a place where eventually you go, you know, like digging out of a cave shit. What I've gotta do now. Yeah. To get out of this. Yeah. And it, whatever you focus on and compound on is just gonna give you more of that thing. So, like you said, you know, finding new purpose, right? This is what I think I, I really wanna do, bite down in it, whatever you focus on and do more of. It's acknowledging to yourself, which then vibrates out and all that stuff just comes back to you. And that's pretty much where I'm at in life. And, you know, I've, I've had pretty much a really heavy air. Which has given me an inspiration to start this podcast, but one thing it's taught me is even when life is crazy over on one side, how much you can still achieve when you, you know, you're like, right, this is happening. I'm gonna get through it. But if you can also manage to create an output on this side, when life's going great, think how much that's gonna even elevate. You know, you might have just got 20% extra of what you wanted to do, but when this resolve itself over here, you know, all the darkness, the, the crazy stuff, we can't. Plan for, you know, like skin cancer or, you know, somebody dying or somebody getting ill in your family. All these human experiences, when that resolves itself, what's that 20% gonna look like over here? Now it's go time. So I think that's a big thing for me. It's like that, that resilience through those dark times and, you know, when your head has a, a wobble, it's like, readjust, right? Come on, you've got this. Yeah. And, and keep moving on a forward motion.

Danny:

Yeah. When, when people say, hi, morning. You all right? And say, yeah, I'm good. Always no matter what. That is, I've just closed six businesses morning. You're okay? Yeah, I'm good. No matter what. Always. Yeah. Morning you okay? I've just been told I've got skin cancer, actually, but I'm good always no matter what. Yeah. Yeah. And then on days where things are great, yeah, I'm good. Always. No matter what. Yeah. I'm gonna keep saying it. I'm gonna keep saying it till the day I die.

James:

It's a great perspective and it is something I've really honed in on over the past. Eight years study and language and how we use it. And you can quickly see where someone might be at in the life just by the words they're using or mm-hmm. You know, the, the look they might be giving you and vibration words are vibration, it's frequency. Yeah. The things we put out and say it literally lungs, like your shape in your life via language and. If we all had a bit more of that, that learning, I just think the world would be a bit of an easier place to navigate. Do you find

Danny:

that the negative self-taught really stands out to you now?

James:

Yeah, so the, the, the mind reframe on this is initially it's the inner critic now, and I, it's, it's not always easy to do cuz it's still there. You might be in the shower and you, that beat you made was shit. Yeah. That song you wrote. You can't write lyric cycle for people. What, just the observation of what, why is that? Yeah. But now I see it as the inner challenger rather than the inner

Danny:

critic. Yeah. I've got, I've got a very, very similar perspective. So it's, it was been known for a long time as like an, an inner bitch or a Yeah, yeah. The inner voice that's, that's telling you. But I do, just like you just said, I believe that that doesn't even exist within me. I don't have one of those. I don't want it in me. But instead it's a future version of ourselves trying to put ourselves off, giving us a little poke going, haha, that beat we shit. Haha. That tattoo could have been better. And you're like, oh God, I'm gonna beat you. I'm very competitive man. So yeah. Yeah. I quite like framing it that way. Yeah. As the future version of myself that's already driving a p she's poking me in the shower going, you're not gonna get a Porsche. Look at me. And I'm like, I'm gonna get you. Watch this. Watch me now. I think David Goggins talks about that all the time, and he said something really, really good. He said, you've gotta have an answer for it. Yeah. The inner voice is there for everybody. You're in the gym, right? And the bar's there, you've gotta pick it up. You can't pick that up. Yes, I can. You've picked it up. It's like you're not gonna get that above your head. Yes, I am. Why'd you wanna lift that above your head? Because I wanna get stronger. You've gotta have an answer for it every time. Otherwise you're gonna give into it, aren't you? Yeah. You can't give into that inner voice. Truth be told, I think it's a, a protection, it's an inner subconscious protection mechanism that we've got. Definitely that beat was, that beat could have been better. So instead of tomorrow going, doing a better beat. Why don't you just chill at all?

James:

Yeah. Can I just stop making beats and try something new?

Danny:

Yeah. Stop making beats at Oh, Netflix is all right. Yeah. Today there's a new thing coming out that everybody's gonna be talking about. Mm-hmm. It's an inner protection. It,

James:

yeah. I watched something recently. It's from a teacher of mine that I've been watching for years called, called Muji. So he comes from a very spiritual per perspective, and he was saying, you know, that inner voice, who is that? Because we all identify with that voice like it's you. It's just a thought. That voice is a thought generated by thoughts. So if you've got someone, if you had a friend that was just all day, Danny, your tattoos are pretty shit, you know, mate, I don't think you're gonna do a better one than that. At some point you're probably gonna stop. He's just gonna ignore this guy. You'll be like, you are not good for, for me as a person, I'm gonna really struggle to grow around you. But if you were lending him loads of energy, like we know we're in a, an attention economy. This voice is the same thing. It wants your attention all the time. So if you can learn how to answer it, it it'll go, oh, that game's not working. Yeah, and you can refocus it to something. More positive. So the way I'm, I'm doing that at the moment is by trying to reframe as, oh, you're a challenger. You, you, you're not a critic. You're, you're challenging me. You're trying to gimme that nudge, but I'm also open now, how will I respond to this voice in five years time? When I move beyond seeing it as a challenger? What's the, what's the thing after that? Maybe we start to have a better relationship and it is just that friend there. Would you carry that friend through life? Would you go on holiday with a guy that's like, oh, this beach towel, oh, this cocktail, oh, the clouds over the sun and everything all day is just, you know, negative. You'd be like, I, I think

Danny:

if you're a creative, he's, this is gonna be challenging you forever. Hundred percent. It's never gonna be, never gonna catch him.

James:

This is the, this is why you want him. This is the difference I think between learning all this stuff you know, language, the mind, and then we, we've always gotta sit there from a creative aspect. It's like, Part of you kind of also really enjoys that part of your psyche because it can be the thing that goes when you do then really hit that great tattoo. Or I, I write a song and I sit back and go, what a moment. There's part of you that goes, ha, come on, ma. Right? Why am I kidding myself? I'm, I'm great. Yeah. So it. It's a bit like a drug. You can enjoy it. It's, it's just been, I think the biggest thing is awareness. The awareness of what that driving enforce is and just not letting it rule your life. Yeah.

Danny:

My perspective on inner Voices is that we've got two, we've got one here that is literally sent from God. Mm-hmm. Our mission, our purpose in life, and the answers are there. And then there's the other one here that is that society and media are trying to program, and that's the one that tells you to not do it, and that's the one that tells you to do it. Yes. So true. Now, if you have a big decision to make right? I want to get into a culture and I'm gonna start a personal brand. You sit in a room quietly by yourself. Listen to these two, have an argument.

James:

Yeah. Yeah,

Danny:

they do. They literally do, right? Yeah. Yeah. So this one will be like, oh yeah, what are people gonna think? And this one's like, yeah, but it's my purpose in life and I've actually got merit. I'm good at this. Oh yeah. But do you remember when that person said This thing is the other thing, and it may us doubt this, our abilities. No, but I've actually got this. I've actually got this. Yeah. Yeah. And as I've got older and more in tune with who's in the driving seat, I try and put this one in the driving seat. Yeah. Most of the time now. Yeah. If not all the time, it's because this is the one that I feel is guiding me on my path. You've seen Donny Darko, haven't you? Where the movie, where he's got this. Almost gel thing that she, which is his predetermined path and it's coming out of here. Yeah. It's not coming

James:

out of here. I love that. That's a great, that's a great, there's certain things that people say on this podcast, and I'm just one, that one's gonna stick with me. And that was one of them. Then, you know, that difference between the two voices that we all, it's, it's knowing, it's the thing that sits with you, that your gut is a part of your brain. Like you, you have these things that you know, even ahead of time, you just know what's the right path or Yeah, the right thing to do. But this thing will talk you out of it and try and trick you. I think that's a really great perspective on the two things. We all,

Danny:

we all know what the gut feeling is, but I think we all disrespect it a little bit. I think you should listen to it more. A hundred percent. But this, what's important is you can't listen to your gut feeling unless you're in tune with it. Yeah. Now, you can't be in tune with it if you're doing a few things, if you're poisoning yourself with substances. If you are not living your truth, if you're just lying to people outside. Yeah. And if you're not even looking for guidance, if you're just kinda like not asked. I think once you sit and you are clean and you are clear, this is really strong, really strong and it's actually got the answers to everything. Mm-hmm. You might have a, a rally your misses and you gone sit, sit home and think I'm gonna sec. Yeah, but she's a bitch. Yeah. But actually, if you think about it, you weren't being a man. Mm. Yeah. But she said this thing like, no, she only said that out of anger, mate. Because she actually wants you to just be this person in her life and you've not actually been doing it. Yeah, yeah, yeah. But she's a bitch. No. Hang on a second. And you think, hang on. Minute it, yeah. It actually was me. Yeah. Now on that, That's what Pinocchio is about. Did you know that the story of Pinocchio is about living your truth? If you want to become a conscious being? Mm-hmm. Yeah. So this, this kid is a puppet. He's a wooden puppet, lifeless, no conscious, right? No consciousness, and he wants to be a real boy. Now, to go through that journey, what does you have to do? You have to not lie. Otherwise, it's really obvious. Yeah. In the, in the movie, he goes and gets drunk and hates it. He abuses his body and does not become conscious, and not only till the end when he starts living his truth and living his purpose, does he achieve consciousness? And that's what the story Pinocchio is about.

James:

Yeah. So all those old, old tales, he is way more magic. And then, then we realize, you know, we should presented as a cartoon and we go, oh, this looks great. Yeah. But yeah, there definitely, definitely a deeper metaphor there with Yeah, with moving through

Danny:

life. Yeah. And going back to the Tom Cruise stuff we talked about. I'm at a point where I've got all my off access stuff out of the way, and I'm so happy now that I'm on path, I'm on track to where I wanna be, and I'm sitting here listening to this all the time. My gut said, you wanna reach out to Jane? Just say, oh, that color needs to change, mate. Cuz if it does have to see your podcast going somewhere where it may not have gone before. So I'm Oh, I'll just say it. Yeah. He was like, yeah, but he's gonna think you're an arrogant, so don't do it. I've gotta do it. Yeah, I've gotta say it. Yeah. If he don't wanna receive it, he won't receive it. But if he does, he does.

James:

And that's the great energy it's put out, I think. And it does it, it just nudges people's path a bit, which then is a little internal reward. And you never know what's gonna happen was connecting. Now we've met, you never know who's gonna come in and do what in your life. And just being open to that and what you just said is exactly the reason why I started this is to just sit with people and gravitate and connect with people that are. In a similar place or a similar mindset. And it is, you know, I've been through a like, like a lot of people difficult things in life and I'm at a point now where I'm not, I know probably more is gonna come at some point, but it's how you choose to respond to it. I think in like mid, mid twenties it is like, oh, this has happened to me and it's not gonna change. Now it's like, if that happens to me, I know how to move through it a bit more because I know myself and I know I'm not just gonna sit there and wallow and I'm gonna, you know, just get my toolkit out. And know that I can, you know, navigate different territories and waters. Yeah. Because you've got the experience. And I think that's a big thing. And also you're touching, you know, doing the touching on, you're doing the coaching, but you've also at some point looked for a coach yourself. And I think that's a big thing in life that people should. Look into a bit more finding a mentor or someone that can give you that guidance. Cause I really believe for you to be successful, you just need an extra perspective that might just have a different angle in it or experience in your field. And it's something I've really got over the past eight years through my friend Maureen, who's been on this podcast quite a few times and she's coming on again soon. Just a mentor and she's become a friend. That voice of, oh, this might be like that because of this. What about this perspective? And I think when you wanna drive and be successful, it's so handy to have those people around you that can just give you that little nudge of guidance.

Danny:

Getting a coach is game changer. The coach that I've got at the moment is an art business coach. Mm-hmm. A lot of artists are fantastic at what they do, but they don't know how to make money out of it. Yeah. You know, we've all heard the term starving artists. Yeah. And this guy is, look, I've figured out how to make money out of art. So I'm like, well, I'd like to make money out of my art. Mm-hmm. Beyond tattooed. So he's my coach and he's fantastic. I speak to him every day and the value that I get from that has made me think, wow, that's made me feel really good about myself, very good about me and my career. So I thought, well, now I'm gonna now do that. Yeah. Because there's a load of people out there that might just be sat there thinking, how do I. How do I make this better? How do I feel more fulfilled? How do I get more freedom out of this career? Mm-hmm. How do I make more money out my career or how, whatever they wanna do, and I've got the answers to that. Yeah. Amazing. And I can't wait to share it with them. It, this is how they do it. Yeah. Because I do it every day in the studio. Look, tweak that, change this. Are you okay? What he's doing. And then I see him just go, ah, well yeah, okay, thanks for that. Yeah. And that, that feeds my, all that

James:

well, I've really enjoyed this today. Like just connecting with you and mm-hmm. And just things that are resonate and that feel, feel like we're on quite similar paths and perspectives. And it just, when you meet people like that just makes you wanna do more. Mm-hmm. And. Where can people find you in your world? I think obviously you're an open book if people wanna reach out. Bit of advice. Probably not even just about tattoo and I can tell you someone that that will probably lend that advice to different areas and different things. Tattoos,

Danny:

just the vehicle for the message. Amazing. Yeah. My message is to just listen to your inner voice and find something you're really, really good at and bite it down on it. Yeah, you can find me at Danny Burch's tattoo on Instagram. That's probably the best place, the most active on there. It's, it's good, easy just to post on there, isn't it? But tattoo in for me is just a vehicle for the message of. Find something really good at, bite down on it and get even better at it and be obsessed with the success of that thing. I wish I could just spread myself a lot more thin and just go into teaching Bahamas and teaching hairdressers and all this sort of stuff that I would do, but it just so happens that I've got this experience in tattooing. So that's the sort of niche I wanna bite down on you. Incredible.

James:

I think your message today is exactly as I said, what this podcast is about. You know, difficult things in your life which are only temporary. How do we get back to life being okay? So I called it life is sound. Life is good, life is okay, we can get back to that space. So I appreciate you coming all the way, you know, to Manchester today. Cause I know you traveled a bit. And taking the time to do this. And it's great to meet you in person. Now we're connected. Hopefully we stay connected. And whenever you feel like you wanna do this again, you, there's a, there's an offer here for you to do that. Okay? Sounds, we appreciate you sound sounds. So guys, if you've enjoyed this podcast with dny, remember if it, if you think it'll resonate with anyone, all I ask is you can just share this message and pass it on to someone who might need it, or you never know. Just from this conversation, it might shift the life onto a brand new trajectory. And that's what we're here for. So remember, life is good. Life is sound. Stay blessed. We'll see you on the next one.

Exploring the Power of Open Mindsets with Danny Birch, Tattoo Artist and Coach
Learning to Adapt and Grow: A Personal Branding Journey
Finding Your Passion and Purpose: A Conversation on Achieving Success
The Power of Therapy: How One Conversation Changed My Life
Exploring the Inner Voice: Reframing Negative Self-Talk
Benefits of Connecting and Seeking Mentorship